Компания Softeq | Разработка программного обеспечения.
Программа релокации. Для нас нет границ! Где бы ты ни был — в России, Казахстане, Украине, Молдове или Тимбухту, — мы готовы к сотрудничеству.
Digital Marketing Manager
Headquartered in Houston, Texas, Softeq Development Corporation is a global full-stack development consultant with additional offices in Munich and Minsk.
With 300+ engineers, project managers, business analysts, and marketing specialists on our team, we keep on growing in both size and skill!
As Digital Marketing Manager, you will:
- Understand and execute against the strategic marketing plan objectives, strategies and tactics across the entire customer life cycle;
- Participate in the planning and execution of the Global marketing program;
- Support and execute on plans generated by the Regional Marketing Managers, Sales team, and other internal customers;
- Supervise, hire and train the internal digital marketing team including a second-in-command; select and manage external contractors;
- Manage the digital marketing budget including paid advertising, Google Adwords, Directories, Social boosts, SEO, retargeting and other campaigns;
- Manage the Search Engine Optimization efforts across the entire team ensuring the content team executes for optimal search results;
- Responsible for all digital analytics, summarizing and reporting results metrics to stakeholders. Provide results for department KPI metrics;
- Keep up to date on the latest inbound and outbound marketing techniques and constantly test, measure and refine new methods;
- Manage the marketing team’s use of the marketing tech stack (Hubspot CMS, HubSpot Marketing Hub, CRM and other marketing tools);
- Support the company’s Account-Based Marketing strategy.
Who we’re looking for:
- Efficient multi-tasker who is able to work with a team across distance, work in a matrix management environment and work independently to make good decisions;
- Fluent English and Russian (working knowledge of German a plus): be an articulate and efficient communicator;
- Broad knowledge of digital marketing, content development, and other marketing methods;
- Excellent written skills and ability to manage a team under deadline pressure;
- Min. 5-7 years performing similar tasks in a similar marketing and sales environment;
- Personnel hiring and management experience; experience managing outside resources;
- Results oriented approach and strong attention to detail;
- Service orientation and willingness to proactively support requests submitted to the marketing team from stakeholders across the company;
- Self-starter capable of working independently across departments, levels of management, and global regions;
- Creativity, curiosity, strong charisma and the temperament to work well with others; leadership by positive reinforcement;
- Passion for customers both externally and internally;
- Exemplify the Softeq company values.
The following skills are a plus:
- Familiarity with the marketing tech stack and B2B Account Based Marketing techniques;
- Experience with customer journey mapping, customer satisfaction measurement techniques like Net Promoter Score, and working with Market Research;
- Experience working over distance with marketing managers located in geographically targeted markets (USA and EU primarily).
Tatyana
Lead Recruiter